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For most of us, getting “sponsored” for an athletic occasion like a triathlon or half-marathon most likely means sending emails to our mates, household, and coworkers asking them to indicate their assist with a donation. “Sponsorship” doesn’t normally embrace a giant model getting concerned, like it could for an expert athlete.
This marathon season, that’s altering. Milk—as in, the dairy beverage—has launched a brand new marketing campaign known as 26.2 that’s particularly meant to assist feminine runners within the New York Metropolis Marathon, which takes place on November 6. Should you’re a lady runner doing the race, you possibly can signal as much as get “sponsored” by Milk, irrespective of your tempo or expertise stage. Have a look at you, huge shot!
Milk will match your registration payment ($295) with an in-kind donation to the non-profit group Ladies On The Run, which helps educate and empower ladies via working. (They’re matching charges for a complete donation of as much as $600,000). Members of #TeamMilk may even get working swag, a cheering part on the race, instructional prep and restoration supplies, and a web-based group.
The sponsorship marketing campaign is a method that Milk (which is definitely a commerce consortium known as America’s Milk Firms) is attempting to place itself as a efficiency drink. Chocolate milk has lengthy been a go-to restoration beverage. And vitamins, energy, protein, and fats are all essential to assist gasoline your physique for runs, so the thought is smart! (That’s, if we will recover from the enduring Anchorman “milk was a nasty alternative” scene. Oof, sorry, Milk.)
However the group additionally says they’re doing the marketing campaign to boost consciousness across the hole in sponsorships that women and men athletes get. The pay hole in skilled sports activities is well-known, however Milk says that, in accordance with Deloitte Insights, simply 7 p.c of the $30 billion spent globally on sponsorships goes to sportswomen.
America’s manufacturers can actually do higher than that, and it seems like Milk desires to be on the entrance of the pack.
Whether or not you are coaching for a marathon or a run across the block, here is a 10-minute mobility exercise that may assist get your legs run-ready.
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